Email campaign
Fernhill weekly
A newsletter built to be read on a phone in twenty seconds. One story, one button, two products underneath. Subject line and preview text designed together.
View full concept ↗Digital · Service
Email marketing that keeps earning after it's written.
The only marketing channel you own outright. No algorithm between you and the people who already said yes once.
Why this is usually the highest-return thing we do.
A social post reaches whatever fraction of your followers the platform decides. An email reaches everyone who opted in.
And it's aimed at people who have already bought or already enquired: a far warmer audience than anything at the top of the funnel. Winning back a lapsed customer is consistently cheaper than finding a new one, and almost nobody does it systematically.
The automated sequences are the part that compounds. Written once, they keep sending to every new subscriber for years.
Sequences we build
- Welcome3 to 5 emails after signup, while interest is at its peak
- EnquiryFollow-up for people who asked and went quiet
- OnboardingNew customers, reducing early churn and support load
- Re-engagementLapsed customers, on a trigger rather than a whim
- ReviewsTimed requests, which quietly improves local search too
- Abandoned cartIf you sell online, usually the single best-performing sequence
The service
Setup, then a monthly rhythm.
List building
Signup routes on your site that aren't a popup nobody wants, plus in-person and point-of-sale capture. Consent recorded properly, because UK GDPR applies and enforcement is real.
Newsletter campaigns
Designed, written and sent on an agreed cadence. Monthly suits most businesses; weekly only if you genuinely have something to say.
Automations
Triggered sequences built once and running indefinitely, with the copy tested and refined rather than set and forgotten.
Deliverability
SPF, DKIM and DMARC configured so your email reaches the inbox rather than spam. Skipped by most agencies, and the reason many campaigns quietly fail.
Example designs
What a campaign looks like.
One story, one button, products underneath. Built to be read on a phone in about twenty seconds.
A word on consent
We won't email a bought list.
Purchased and scraped lists breach UK GDPR and PECR, get your sending domain blacklisted, and damage the deliverability of every legitimate email you send afterwards.
If your current list was collected without clear consent, we'll help you run a re-permission campaign and start clean. It's a smaller list. It works far better.
What we check first
- How was it collected?A tick box at checkout is consent. A business card in a bowl is not.
- Is the record kept?When, where and what they agreed to. You need this if anyone complains.
- Unsubscribe routeOne click, working, on every email. Legally required, not optional.
- Sender authenticationSPF, DKIM and DMARC set up before the first send, not after it fails.
Getting this wrong is a fine and a blacklisted domain, in that order.
Website underselling you?
Tell us what your business does and who buys from you. We'll come back with a fixed price and a realistic timeline.