Website
Fernhill Bakehouse
An independent bakery. Built around one action: reserve a loaf before it sells out. Wholesale enquiry route kept separate from retail so neither audience gets the wrong page.
View full concept ↗Digital · Service
Social media, managed properly.
A real content calendar, posts written and scheduled, messages answered the same day, and a monthly report that says what actually happened.
What's included
Four parts, every month.
Content calendar
Planned a month ahead and shared with you before anything goes out. Built around your actual business calendar, seasonal demand, launches, recruitment pushes, local events.
Creation
Copy, graphics and short-form video edits from footage you supply. Written in your voice, not in the flat corporate register that makes every small business sound identical.
Scheduling & publishing
Posted at the times your audience is actually active, across every platform you use, without you having to remember.
Community management
Comments and direct messages answered within one working day. Enquiries flagged straight to you: a missed DM is a missed customer.
Platforms, and being honest about them.
Most businesses should be on fewer platforms than they are, posting better.
Four half-maintained accounts look worse than one good one. Part of the first conversation is working out which two actually reach your buyers, and formally retiring the rest rather than leaving them to rot with a 2023 post on top.
What we won't do: buy followers, run engagement pods, or report follower count as a success metric. If the number went up and the enquiries didn't, nothing happened.
- LinkedInB2B, recruitment, professional services, and anything sold to another business or a public body
- InstagramAnything visual, food, trades showing before and after, salons, fitness, retail
- FacebookLocal services, community reach, older demographics, and local group referrals
- TikTokReach at volume if you can commit to video. Not worth starting if you can't.
- GoogleBusiness Profile posts and review responses, unglamorous and often the highest-return of the lot
Example designs
The same voice, everywhere.
Social only works when it matches the site and the emails. These concepts show the house style we'd build your accounts around.
Email campaign
Fernhill weekly
A newsletter built to be read on a phone in twenty seconds. One story, one button, two products underneath. Subject line and preview text designed together.
View full concept ↗Reporting
What the monthly report says.
Reach and engagement, but underneath them the numbers that matter. Plus what we tried that didn't work, because that's how the next month gets better.
One page. Not a 40-slide dashboard export nobody reads.
On the one page
- Profile visitsHow many people looked you up after seeing a post.
- Link clicksHow many came through to your website, and to which page.
- Messages receivedDirect messages and comments that were actually enquiries.
- What did not workThe posts that flopped, and what we are changing next month.
Follower count is in there, at the bottom, where it belongs.
Website underselling you?
Tell us what your business does and who buys from you. We'll come back with a fixed price and a realistic timeline.